Delivery planner 2.0

Casestudy

Product Design

A delivery planning platform for faster, cost-effective decisions.

New unified delivery platform simplifying daily planning, reducing costs, supporting teams at Udaan's Pan India scale

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Role: Lead Designer

8 Weeks Duration

2200+ Daily Users

Web Platform

How I went about solving this?

By understanding

Delivery planning at core

Starting from desk research to understand how

Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.

Step into the real work

We immersed ourselves in daily planning and delivery work to observe where judgment, effort, and stress actually showed up.

Step into the real work

We immersed ourselves in daily planning and delivery work to observe where judgment, effort, and stress actually showed up.

Stress-test the existing system

By evaluating current workflows and comparable systems, we surfaced gaps where users had to compensate manually.

Stress-test the existing system

By evaluating current workflows and comparable systems, we surfaced gaps where users had to compensate manually.

Separate signals from noise

We analyzed behavior, data, and feedback to isolate the few factors that consistently affected cost, time, and confidence.

Separate signals from noise

We analyzed behavior, data, and feedback to isolate the few factors that consistently affected cost, time, and confidence.

Reframe the problem around decisions

Instead of redesigning screens, we broke planning into key decision points where the system could actively guide users.

Reframe the problem around decisions

Instead of redesigning screens, we broke planning into key decision points where the system could actively guide users.

Design with guidance built in

We explored workflows where users could see impact, consequences, and next steps without relying on experience or memory.

Design with guidance built in

We explored workflows where users could see impact, consequences, and next steps without relying on experience or memory.

Validate in real operating conditions

Concepts were tested and evolved alongside users to ensure they reduced effort, improved consistency, and scaled reliably.

Validate in real operating conditions

Concepts were tested and evolved alongside users to ensure they reduced effort, improved consistency, and scaled reliably.

Why delivery planning was hard for Udaan?

Challenges with

Delivery planning

The delivery operations planned on the surface, but in reality they relied on people making hundreds of high-stakes decisions every day.

Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.

Planning depended heavily on individual experience

Systems showed data, not decisions

It wasn't easy to edit for beginners?

Small daily choices compounded to costs

Training happens outside the work

Planning, reviewing, editing, and tracking often happen across different systems. Switching contexts increases cognitive load, errors, and the effort required to complete routine work.

Older delivery planner platform

The Emergent Challenge

How might we turn complex, high-pressure planning into a
guided, dependable workflow?

How might we turn complex, high-pressure planning into a guided, dependable workflow?

Our goal was to reduce cognitive load, shorten planning time, and help teams make better decisions consistently — even in fast-moving, real-world conditions.

Limited view due to NDA

Introducting