Hey

I'm divya

Need a hands-on product design leader

Need a hands-on product design leader for your

Need a hands-on product- design leader

in post AI era

business.

Hands on design leader and a mentor, learning all the latest tips and tricks with AI, be it research, strategy, roadmapping, UX concept building and final deliveries all supercharged with AI

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Woman Using Laptop
Woman Using Laptop

How about someone...

With a decade in

design-research-strategy
humbly learning each day

Delivering product experiences across Fintech, Ecommerce, Hiretech, Enterprise Saas & Healthcare since 2017

Added value with 2 Growth stage Unicorns as design leader

Trusted as a Principal designer at a $11 B Hiring giant from India

Trusted as Principal designer at a $11 B Hiring giant from India

View Linkedin

Download CV

Ratings from top design leaders

Ratings from top design leaders in india

DesignOps 2.0 with AI

Learning & Leading with AI

How I design today
How I design today

I'm diving into the latest AI tools for design, trying them out, and figuring out how they fit into my workflow. By using these new tools, I can speed up my design process and improve the quality of my work, all while staying true to my creative vision.

I'm diving into the latest AI tools for design, trying them out, and figuring out how they fit into my workflow. By using these new tools, I can speed up my design process and improve the quality of my work, all while staying true to my creative vision.

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Claude Code

Pro

Design Process 2.0

Benefit: I use Claude Code to think with the code—rapidly exploring ideas, structuring logic, and iterating without losing design intent. Why it matters: It helps me turn complex thinking into build-ready solutions without losing depth.

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Claude Code

Pro

Design Process 2.0

Benefit: I use Claude Code to think with the code—rapidly exploring ideas, structuring logic, and iterating without losing design intent. Why it matters: It helps me turn complex thinking into build-ready solutions without losing depth.

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Figma Make

Pro

Design → code collaboration

Benefit: Convert design intent into reusable code patterns. Why it matters: I use Make-style workflows to embed interaction logic and exportables into design files so prototypes behave like shipped features — speeding validation and reducing dev rework.

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Figma Make

Pro

Design → code collaboration

Benefit: Convert design intent into reusable code patterns. Why it matters: I use Make-style workflows to embed interaction logic and exportables into design files so prototypes behave like shipped features — speeding validation and reducing dev rework.

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Notebook LM

Pro

LLM led product research

Benefit: Turn raw user data into prioritized insights in hours. Why it matters: Query project data (transcripts, tickets, support logs) with an LLM to surface themes, confidence scores, and suggested experiments — giving teams an evidence backlog to act on immediately.

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Notebook LM

Pro

LLM led product research

Benefit: Turn raw user data into prioritized insights in hours. Why it matters: Query project data (transcripts, tickets, support logs) with an LLM to surface themes, confidence scores, and suggested experiments — giving teams an evidence backlog to act on immediately.

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Lovable/Stitch/Pencil.dev/Paper

Rapid concept lab

Benefit: Quick, throwaway interactive builds to validate flows with users. Why it matters: For early validation I spin up low-cost, interactive concepts that are trivial to remake — letting product teams test multiple ideas in the same sprint and choose the highest ROI concept.

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Lovable/Stitch/Pencil.dev/Paper

NEW

Rapid concept lab

Benefit: Quick, throwaway interactive builds to validate flows with users. Why it matters: For early validation I spin up low-cost, interactive concepts that are trivial to remake — letting product teams test multiple ideas in the same sprint and choose the highest ROI concept.

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Lovable/Stitch/Pencil.dev/Paper

NEW

Rapid concept lab

Benefit: Quick, throwaway interactive builds to validate flows with users. Why it matters: For early validation I spin up low-cost, interactive concepts that are trivial to remake — letting product teams test multiple ideas in the same sprint and choose the highest ROI concept.

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n8n

Agentic automation & workflows

Benefit: Orchestrate repeatable, cross-team workflows and automations. Why it matters: Automate routine tasks (research ingestion, ticket tagging, prototype publishing) so product and design time focuses on judgment, not plumbing — lowering operating cost and speeding iteration cycles.

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n8n

PRO

Agentic automation & workflows

Benefit: Orchestrate repeatable, cross-team workflows and automations. Why it matters: Automate routine tasks (research ingestion, ticket tagging, prototype publishing) so product and design time focuses on judgment, not plumbing — lowering operating cost and speeding iteration cycles.

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n8n

PRO

Agentic automation & workflows

Benefit: Orchestrate repeatable, cross-team workflows and automations. Why it matters: Automate routine tasks (research ingestion, ticket tagging, prototype publishing) so product and design time focuses on judgment, not plumbing — lowering operating cost and speeding iteration cycles.

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Dovetail

Central knowledge & decisions

Benefit: Make research findings searchable and actionable across teams. Why it matters: Consolidate interviews, test results, and decision logs into a single repository so PMs, engineers, and designers can find evidence quickly and avoid repeating discovery work.

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Dovetail

NEW

Central knowledge & decisions

Benefit: Make research findings searchable and actionable across teams. Why it matters: Consolidate interviews, test results, and decision logs into a single repository so PMs, engineers, and designers can find evidence quickly and avoid repeating discovery work.

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Dovetail

NEW

Central knowledge & decisions

Benefit: Make research findings searchable and actionable across teams. Why it matters: Consolidate interviews, test results, and decision logs into a single repository so PMs, engineers, and designers can find evidence quickly and avoid repeating discovery work.

Design manager vs Principal designer

Design manager vs Principal designer

How about someone...

Delivering Tangible Results

Across domains

  • White Building
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    New Loyalty Saas platform

    Martech

    Empowering marketing managers in creating complex multi-tiered programs with ease

    Forrester Leader 23'

    Revenue driver for org

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    Premium hiring for Naukri

    HiringTech

    Upgrading Naukri as premier platform for top-tier talent and exclusive job opportunities

    Impacting 2L Naukri users

    TAT of ~3 months

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    Agents workflows for ITSM

    AI Agents

    Integrated AI agents in product for automated Incident handling reducing operation cost

    AI agents in ITSM

    TAT of ~2 months

  • Blue Watch
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    Enteprise stack for ecommerce

    Ecom

    Build entire range of fulfilment products from scratch which drove Udaan's 800 Cr business in India

    10x Savings in training

    10% Productivity jump

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    Consumer products for Paytm

    Fintech

    Designed merchant products for payments, micro-loans and store management in one ecosystem

    2M Monthy active users

    Multi-platform

How about someone...

Who's on a mission

to design4impact

Being an engineer turned into designer matters in terms of how I work, inspire people around me and communicate about design to others

Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.

Transition to design | 2015

From engineering to design systems thinking

My engineering foundation shaped how I approach design — structured problem-solving, system constraints, and clarity of intent. Design became the way to influence outcomes, not just implementation.

Systems thinking

Structured problem solving

Transition to design | 2015

From engineering to design systems thinking

My engineering foundation shaped how I approach design — structured problem-solving, system constraints, and clarity of intent. Design became the way to influence outcomes, not just implementation.

Systems thinking

Structured problem solving

Venturing into UX Research | 2017

Learning to listen before building

I led research and consulting engagements with global teams to uncover real user needs — translating insights into decisions teams could act on, not reports that sit on shelves.

Insight to action

Cross-functional collaboration

Venturing into UX Research | 2017

Learning to listen before building

I led research and consulting engagements with global teams to uncover real user needs — translating insights into decisions teams could act on, not reports that sit on shelves.

Insight to action

Cross-functional collaboration

Transition to product design | 2019

Owning products end-to-end at scale

I moved into full-stack product design roles, owning discovery, design, and delivery across large platforms — working closely with product and engineering to ship and scale real outcomes.

End-to-end ownership

Product at scale

Transition to product design | 2019

Owning products end-to-end at scale

I moved into full-stack product design roles, owning discovery, design, and delivery across large platforms — working closely with product and engineering to ship and scale real outcomes.

End-to-end ownership

Product at scale

Evolving into leading design | 2020

Building and growing design teams

Over time, my role expanded from individual contribution to building teams — hiring, mentoring, setting direction, and stepping in hands-on when teams needed momentum.

Principal Design function

Thought leadership

Evolving into leading design | 2020

Building and growing design teams

Over time, my role expanded from individual contribution to building teams — hiring, mentoring, setting direction, and stepping in hands-on when teams needed momentum.

Principal Design function

Thought leadership

Man Using Laptop
Man Using Laptop
Man Using Laptop

Recent Initiatives

Platforms I designed

to make work simpler

Delivery planner 2.0

2023

Platform design

Human-in-loop

Service design

Ecommerce ops

Bharat Setu

2026

Voice-first UX

Cross-platform orchestration

Financial inclusion

Peer learning

How about someone...

Who does all things design

from research to product

  • Rear view of black car


  • Man in the street


  • Black Man


  • Workspace


  • Jelly Fish


  • Neon Car


  • Blue Whale


  • Woman in the street


  • Jelly Fish


Working with me...

Some kind words

From the community

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User

Divya stand out from others is his ability to abstract and visualizes the ideas rapidly (even documentation), once he is convinced. These abilities make him a great fit for any design team

Manoj

CEO

TurianLabs, UXR Agency

User

Divya is an exceptional designer, bursting with energy and passion. His dedication to user needs and creative problem-solving left a lasting impression. I eagerly look forward to the opportunity to work alongside him again.

Senthil

Senior Director

Freshworks, Global Saas

User

As an engineer Divya is joy to work with. He understand product and business and is a great partner. As a leader he has mentored multiple junior designers at udaan. He also brought in design sensitivity, appreciation and understanding among engineers.

Tarun

VP Tech

Udaan, B2B Unicorn

User

Ability to question and bringing alternate ways to think is fundamental for being a good design thinking practitioner. Divya is one person I know who has that

Divya Chaddha

Head of research

Disney Hotstar

User

Divya brought both excellent practical thinking and academic rigor to our projects. He would probe to get to the basics and that level of enquiry helped me deepen my knowledge and understanding of our users as well.

Barath

Senior manager

Paypal

User

One thing which is good about him is his ability to quickly grasp the ask and put together a detailed background document, which is a boon for someone who is managing projects.

Sajid

Founder

Le Monture Strategy